The concept of Market Advantage Real Estate, LLC evolved out of the idea that most successful real estate professionals that rely on transactions as their primary source of revenue are true entrepreneurs. And as true entrepreneurs they are self-motivated. They rely on their own marketing efforts to generate new business. They discover new marketing and sales techniques where others would never look. They push the envelope of convention and truly search outside of the box. These entrepreneur agents usually come from other industries and take the tools learned elsewhere and apply them to their real estate operations. A true real estate entrepreneur learns the business of real estate one of two ways: under the tutelage of another real estate professional or by the seat of their pants.
Somewhere around the third or fourth year of being a full time producing real estate agent, the true real estate entrepreneur has developed all the necessary knowledge and skills to list and sell homes and work with real estate buyers. They have a complete understanding of their local geographic real estate market. They have also successfully developed a sphere of influence and tapped that sphere for referral business that is now pushing out 50 – 90% of all their income. And right about this time they have realized that they are no longer receiving support from their big brokerage company equal to the amount of money they are contributing. Company leads have long ago dried up. Training is almost exclusively targeted to new recruits; new recruits that are now getting all the attention and all the company leads. They realize that they have spent 4 years branding a brokerage and not themselves.
And they are looking for a better future. A future where they control the marketing, the leads, the branding and the expenses. They don’t need a $2000 monthly desk fee at an office they rarely visit. They don’t need pep talks every Tuesday. They don’t need a team leader or an office manager. They need a full time assistant, a dynamic web presence and a tax planning services. They are looking to brainstorm with like minded individuals to discuss lead capture and conversion, social networking and social marketing. They need to learn the tools that will move them from 8-12 transactions a year to 20-30 transactions in a year. They need multiple listings, idx solutions, target marketing and a buyer agent. They need to associate themselves with other agents who recognize the value of building a brand and gaining a broker’s license. They need to find a brokerage that will allow them to grow into a business.
That brokerage model is Market Advantage Real Estate. That business model is the Market Advantage Team Model.
Market Advantage Real Estate is a, consumer facing, white label real estate brokerage built on the idea that a producing agent should be building a business not paying for a recruiter to hire competing agents. MARE is built on the premise that a producing agent should keep the lion’s share of all transactions. MARE is built on the premise that a broker’s license should be a minimum requirement for a true real estate professional not the license required to hold a Tuesday meeting. MARE is built on the idea that the top 20% of all agents in any marketplace are like minded individuals with an entrepreneurial spirit that should be working with each other. And not just on that rare occasion that we sit across the table from each other at a closing but continuously work together in order to better each other and better our profession. We believe these entrepreneurs of real estate should not be scattered about amongst the monolithic brokerages but joined together under a common banner that is built on growth of the agent and service to the consumer, and not growth of the brokerage and bloating of the bureaucracy that runs it.
